Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting with their tweets. And yesterday, Twitter has started inviting a select group of users to test a new analytics product, Mashable has learned.
With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.
In the images below, you can see how some of this data is charted. A bar graph over 6-hour increments shows you mentions, follows and unfollows, for example, and you can filter tweets by categories that are defined as “best,” “good,” and “all.”
Screenshots
So, what do you think about this? This is definitely a bad news for companies that are building their versions of Twitter analytics tools. But let just wait for it.
